At today's "It's Glowtime" Apple event, Apple unveiled a number of new products, including the Apple Watch Series 10, the iPhone 16 series and the fourth-generation AirPods, showcasing the latest breakthroughs in technology innovation and design prowess.
iPhone 16: New design and performance
The iPhone 16 and iPhone 16 Plus are the entry-level models for the event, with significant upgrades to both appearance and performance. The back of the iPhone 16 and iPhone 16 Plus features an in-line dual-lens camera, a color-embedded glass back panel, and new colors including "Aquamarine Blue," "Aqua Green," and "Pink.
iPhone 16 comes with a 6.1-inch screen, and iPhone 16 Plus has a larger 6.7-inch screen. Both models are powered by the new 3nm A18 chip with a 6-core CPU, 5-core GPU, 16-core neural engine, 17% of memory bandwidth, and Wi-Fi 7 support for even greater performance.

iPhone 16 Price
- iPhone 16 128GB: NT$29,990
- iPhone 16 256GB: NT$33,400
- iPhone 16 512GB: NT$40,400
- iPhone 16 Plus 128GB: NT$32,900
- iPhone 16 Plus 256GB: NT$36,400
- iPhone 16 Plus 512GB: NT$43,400
Pre-orders for iPhone 16 will begin on September 13th at 8pm and will go on sale on September 20th.
Extended Reading:iPhone 16 Pre-Order starts in mid-September. i16 Pre-Order Methods and Offers at a Glance!
iPhone 16 Pro and 16 Pro Max: Upgraded Display and Performance
The iPhone 16 Pro and 16 Pro Max were the highlights of the event. The Pro models feature larger 6.3-inch and 6.9-inch screens, respectively, and next-generation OLED displays with 120Hz ProMotion support and 2,000 nits of peak brightness. A new Desert Titanium color scheme has been added to the exterior, and a camera control button has been added to the action buttons.
iPhone 16 Pro and 16 Pro Max prices:
- iPhone 16 Pro 128GB: NT$36,900
- iPhone 16 Pro 256GB: NT$40,400
- iPhone 16 Pro 512GB: NT$47,400
- iPhone 16 Pro 1TB: NT$54,400
- iPhone 16 Pro Max 256GB: NT$44,900
- iPhone 16 Pro Max 512GB: NT$51,900
- iPhone 16 Pro Max 1TB: NT$58,900
With 30W of wired charging, 15W of Qi2 wireless charging, and up to 25W of MagSafe power, these new iPhones have the "strongest battery life in Apple's history," with video playback times of up to 27 and 33 hours, respectively.
New! iPhone 16 Camera Control Button
The new "Camera Control" feature makes it easier and faster to use your camera. With just a touch and a swipe, you can easily adjust camera settings such as exposure, depth of field, etc. You can also quickly switch lenses or use the digital zoom to capture every detail and take amazing photos.

The new camera system features a 48-megapixel Fusion camera with 2x telephoto capability. The new ultra-wide-angle camera supports macro photography, so you can capture even more detail. In addition, spatial photo and video capture features deliver superior depth of field on Apple Vision Pro.

The photo gallery has also been updated with a new post-production feature that easily removes clutter from your photos, adding more excitement to each of your photos.
What is Apple intelligence?Apple AI Artificial Intelligence is online! Find information with less effort.
Apple Intelligence is an advanced artificial intelligence feature developed by Apple in collaboration with OpenAI and officially unveiled on June 10, 2024 at WWDC. This new feature will offer a number of powerful capabilities, including:
- Natural Language Search and Interaction: Users can search for photos, videos, music, documents, and more by typing in descriptions or commands, or control virtual assistants like Siri.
- Creative Content GenerationApple Intelligence helps users write text, create images, make videos and more to inspire creativity.
- Increased work efficiencyThis function can also help you to translate languages, organize data, and schedule trips to enhance your work efficiency.
Apple Intelligence is built on Apple's own A15 Bionic and M2 chips and proprietary cloud computing architecture. Apple Intelligence will deliver powerful features and performance while protecting user privacy.
Key features include:
- Photo Search: Users can enter a description, such as "cat in red" or "family vacationing at the beach," to pinpoint relevant photos.
- Video Clips: Apple Intelligence can automatically generate video summaries or create videos based on user-specified music and styles.
- Text Creation: Assist in writing emails, letters, reports, etc. and provide advice on grammar and style.
- Translation: Instant text and voice translation and support for multiple languages to facilitate cross-language communication.
- Calendar Management: Automatically schedules trips and provides suggestions based on the user's habits and preferences.
Apple Intelligence will be available in 2024 with the iOS 18, iPadOS 18 and macOS Sequoia system updates, and we're looking forward to the intelligent experiences and innovative features it will bring.
When will Apple Intelligence be available? For which models?
For the first time, Apple Intelligence will be available in beta in the U.S. market in October, initially in English only. It will be available in English only in the United Kingdom, Canada, Australia, New Zealand and South Africa in December. Beginning next year, Apple Intelligence will also be available in Chinese, French, Japanese and Spanish.
Below are the supported system requirements and models for Apple Intelligence:
- Supporting Systems: iOS 18, iPadOS 18, macOS Sequoia
- Supported Models::
- iPhone 15 Pro and iPhone 15 Pro Max with the A17 Pro chip.
- iPad with M1 chip or higher (e.g. iPad Pro)
- Mac with M1 chip or higher (e.g., the new MacBook Pro)
Currently, Apple Intelligence is only available on devices with the A17 Pro or M1 chipset, which means that only the iPhone 15 Pro, iPhone 15 Pro Max, iPad Pro, and the latest MacBook Pro will be able to experience this powerful AI feature with the system update. If you want to get a head start on Apple Intelligence, consider purchasing one of these supported models now. And if you choose to order from the myfone web store, you'll also get a 3-month screen-breakage guarantee and additional rewards to make your shopping experience even more worry-free.
Apple Watch Series 10: New Design and Technology
Apple Watch Series 10 is available in both aluminum and titanium and in a variety of colors and finishes. The new Obsidian Black model has a distinctive reflective look in polished aluminum, while the titanium case has a jewel-like shine in primary, gold, and shimmering stone tile options.
Apple Watch Series 10 continues the classic look of its predecessor, but with significant upgrades to the screen and design. The screen size has increased by 301 TP3T and the thickness has been reduced to just 9.7mm - 101 TP3T thinner than the Series 9.
The Series 10 introduces a new Jet Black black aluminum enclosure and is available in black, gold, and original color titanium. The aluminum version is 10% lighter than its predecessor, while the titanium version is 20% lighter.

The new watch features a wide-angle OLED display with 40% more side view brightness and supports 1Hz update mode for longer battery life. series 10 is powered by the S10 processor, which supports the Siri capabilities of the quad-core neuron engine, with support for two-finger tapping, Siri on the device side, dictation, and automatic fitness training detection. It also includes Car Accident Detection, Fall Detection, an updated Smart Stack, and a redesigned Photo watch face and watchOS 11's Translate app.
Charging speed is up to 80% in 30 minutes; Series 10 introduces sleep apnea detection for the first time, which is still awaiting FDA approval, but this feature will help to improve users' health management.
Apple Watch Series 10 Price
Starting today, Apple Watch Series 10 is available for pre-order in more than 49 countries and regions, including Taiwan, Canada, France, Germany, India, Japan, Australia, the United Kingdom, and the United States, and will be available for purchase on Friday, September 20th. The starting price for this watch is NT$13,500. Apple Watch SE will also be available starting at NT$7,900.
- GPS version: starting price NT$13,500
- GPS + LTE Edition: Starting at NT$23,900
AirPods 4 and AirPods Pro2: New Upgrades and Features
At the event, Apple unveiled the fourth generation of AirPods, but the AirPods Pro 2 also welcomed three new features that improve the durability of the product. One of these features may even lead to a decrease in market demand for certain products.
Apple's AirPods 4 continue the semi-open design that fits all ear types, and the charging case has been upgraded to a USB-C connector with a new Find My feature. The new AirPods are available in two versions: Standard and Premium with active noise cancellation.
Premium AirPods support active noise cancellation and sound-through modes with algorithms from AirPods Pro 2, and the enclosure supports wireless charging. All AirPods 4 feature the H2 chip, support for gestures like head tapping and head shaking to interact with Siri, and up to 30 hours of battery life.

AirPods Pro2 doubles as a hearing aid
Apple has announced that the AirPods Pro 2 is getting a series of major updates with the addition of Hearing Protection, which provides clinical-grade hearing aid capabilities for users with mild to moderate hearing loss.
Apple's research in the field of hearing health has already been utilized in a number of devices, including noise monitoring in Apple Watch, headphone volume control and hearing assistance features in iPhone, and Apple's hearing research. Now, these features will be integrated into AirPods Pro 2 to provide users with a comprehensive hearing health experience that focuses on prevention, awareness and assistance.
New Feature 1: Hearing Test for Clinical Verification AirPods Pro 2 introduces a scientifically validated hearing test that takes five minutes to perform on iPhone or iPad and stores the results in the iPhone Health app. Users can also create a personalized AirPods Pro hearing profile and share the results with their doctor for a more focused discussion.
New Feature 2: Converts to "Hearing Aid" to enhance external sound In addition to the hearing test, AirPods Pro 2 will offer an "over-the-counter hearing aid feature" designed for users with mild to moderate hearing loss. This feature transforms AirPods Pro 2 into a clinical-grade hearing aid based on personalized profiles from the hearing test, dynamically adjusting the sounds of the surrounding environment to help users stay connected. This feature works in a variety of contexts, including conversations, music, movies, games or phone calls.
These hearing features have been authorized by health authorities around the world and will be fully available this year in more than 100 countries and regions, including the United States, Germany and Japan.
AirPods 4, AirPods Pro Price
- Standard version: NT$4,490
- Noise Reduction: NT$5,990
- AirPods Pro2: NT$7,490
AirPods 4 will be available for pre-order today and will officially ship on September 20th.
AirPods Max only adds USB-C charging and five new colorways.
The AirPods Max finally gets a full USB-C upgrade. This release, along with the fourth-generation AirPods, marks the full transition of Apple's headphone lineup to the USB-C standard. In addition to a new port, the new AirPods Max comes in five new colors: Midnight, Blue, Purple, Orange, and Starlight.
Hardware updates appear to be limited to the ports, and there's no word on whether the H2 chip has been replaced. The new AirPods Max will support personalized spatial audio in iOS 18.
New AirPods Max Price
- New AirPods Max: NT$17,900
※Taiwan's launch date has not yet been announced.
Conclusion
The event showcased Apple's technological and design breakthroughs in smart wearables, mobile phones and headphones. Whether it's the Apple Watch Series 10, the iPhone 16 series or AirPods 4, the future looks promising.
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[Extended Reading]:iPhone 16 Lazybones: i16 upgrade highlights, pricing, and pre-order information in one look!